An efficient way forward

Efficient Publishing Fulfilment Services

Curwood can manage your database so you can do what you do best - producing your magazine. We also offer a wide range of customer and other services for both paid for and free publications. We can help you to get the most from your database.

Database Design

We can take over your existing database, design a new bespoke version or use one of our standard publishing databases. There are no limits to the size or complexity of database that we can handle, store or analyse demographically.

Database Building

We can help you to build your database in a variety of ways:

• Internet research to create new prospects
• Telephone research to identify the correct contact
• Keying registration forms, coupons and questionnaires
• Loading lists purchased from third parties
• Running email campaigns to register new or existing readers
• Fulfilling outbound mailings to promote paid subscriptions and free registrations.

Database cleaning

Verifying postcodes and updating addresses; automated de-duplication; adding demographic codes.

Customer Service

• Receiving and replying to inbound calls, post, fax and emails
• Processing subscription payments
• Manual de-duplication
• Managing renewal campaigns
• Sending order acknowledgments
• Producing management reports
• Updating your database - keying amendments, gone-aways and new records.
• Processing advertisement enquiries
• Selecting and outputting circulation files for magazine mailings
• Preparing data for audit submission
• Sending back issues & replacement copies of magazines
• Selecting, printing and mailing renewal notices

Other Services

Merge-Purge and de-duplication

We can merge lists supplied by third parties with data selected from your database and ensure there is no duplication.

Targeting

Databases can be split and segmented by demographic criteria for accurate targeting ensuring the right message is sent to your subscribers and prospects.

Laser Printing and Fulfilment

For effective mailings we can create and import text, including digitised signatures and logos, into a variety of media.

Post Office Sortation including Mailsort and Presstream

We can advise and source the most cost effective ways of mailing and provide advantageous Post Office rates.

Competitions, Surveys and Questionnaire Handling

We offer a comprehensive service for data capture, analysis and reporting on competition entries, surveys and questionnaires, and can segment the data into relevant demographic sectors.

Email Marketing

Accurately targeted emails can be sent by selecting data from your database or, when required, data purchased from third parties.
We will provide reports to show who opens your emails and what they click to help you make the most of your email communications.

If you would like to find out more about Curwood’s Publishing Fulfilment Services please contact Nic Wood on 01580 883840.

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